On 5 January 2016, she entered the house to participate in the.
She is the daughter of Joan Williams , who worked as a part-time hairdresser and Alan Collins, the director of Unisystems Freight, an.
She also guest starred in a promotional advert for 's.
In 2018, Sims appeared in the fifth series of ; and in 2019 in the seventh series, alongside her sister Demi Sims.
In July 2021, Collins confirmed she had rekindled her relationship with ex-fiancé Rami Hawash several months previously after she was spotted wearing her engagement ring in April.
Collins then worked at a recruitment agency in London before becoming a receptionist in a , where she retrained to become a.
She has appeared in the reality series since 2011.
She signed up to a media studies course at but stopped attending after a few weeks as she found it boring.